Some things work better together. Peanut butter and jelly. Chips and salsa.  

And for ecommerce brands, Amazon promotions and Amazon Ads.  

That’s why we’re excited to announce our new Amazon Promotion Management offering.

Starting today, our team of retail media experts will create, schedule, and optimize your Amazon promotions in seamless lockstep with your ad strategy, so every discount gets maximum visibility and every ad drives stronger conversions.  

Breaking Down Silos. Expanding Promo Reach.  

Amazon promotions are powerful on their own, but when they’re synced and strategically aligned with Amazon Ads, they grow exponentially more effective.  

Ads drive visibility, traffic, and awareness—getting products in front of the right shoppers. Promotions give those same shoppers a reason to convert, whether through discounts, bundles, or limited time offers. When you run them in silos, you're missing out on the chance to amplify promotional momentum.  

When ads and promotions are planned together, every impression works harder: your ads spotlight the promotion, the promotion lifts conversion rates, and the combined effect drives stronger sales velocity, higher ROI, and lasting ranking benefits.

By leveraging our ability to craft tailored audiences using AMC, we’re also able to target the right customers, at the right time, with the right promotions.  

How It Works

Quartile’s retail media experts are now able to launch and optimize Amazon promotions with precision alongside your advertising campaigns.  

By conducting an in-depth analysis of your products, vertical dynamics, competition, and historical performance data, Quartile’s experts will define an optimal blend of promotions and advertising tailored to your specific business objectives.    

Then, our dynamic ad spend optimization, working alongside promotions, improves conversion rates, increases sales velocity, and drives customer retention. Together, this maximizes sales impact while reducing overall advertising costs.  

This provides a streamlined, centralized and data-driven way to leverage these powerful sales tools – while giving you expanded visibility into their effectiveness.  

The Impact of Our Ad + Promo Integration  

We’re merging these critical aspects of ecommerce into one cohesive, data-driven strategy because they work better together.  

This enables us to:  

• Use proven and data-driven playbooks for all 20+ types of Amazon promotions, from new product launches to high-traffic sales events

• Strategically balance promotions with ad spend to maintain and improve organic rankings at an optimal cost

• Get more value out of promotions and scale them more efficiently and effectively

• Leverage tailored and hyper-specific audience targeting to drive qualified traffic to active promotions.  

We’re breaking down silos and streamlining this complex ecommerce tool.  

All with the goal of maximizing sales impact while reducing overall advertising costs.

Granular Reporting for Amazon Promotions  

Data is critical. But only once evolved into insights.  

With reports that connect every promotion directly to their impact, it’s easier to cut through the noise and understand how every promotion is helping your business.  

From Promotion Cost of Sales (PCoS) metrics with integrated TACoS reporting, real-time performance dashboards showing sales, redemptions, ranking improvements, and more. We’ve made it easy to understand the success of your promotions better than ever before.

Plus, by connecting these metrics with data available through AMC, we’re expanding visibility into how promotions are working with specific audiences and through the entire advertising funnel.  

Outsmart Your Competition  

Real-time competitive intelligence isn’t just powering your promotions — it’s also in your hands.  

Our Promotion IQ dashboard provides real-time monitoring of competitor offers, pricing shifts, and market trends as they happen, while our experts adjust your promotions to keep you ahead.

By centralizing this information within the Quartile portal, we’re streamlining how you understand your segment and making it easier to spot opportunities.  

Get Started Today

It’s easy to get started—just talk to your Quartile account manager today.  

No extra legwork on your end. We’ll manage every Amazon Promotion type—coupons, Lightning Deals, BTPs, S&S, and more—with a clear and proven strategic roadmap tailored to your products, margins, and goals.

Once those Amazon promotions are synced up with your advertising, you’ll wonder why anyone ever manages them separately.  

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