Today, we’re introducing Quartile Pro Suite. This next-generation upgrade includes three solutions that expand what's possible within retail media:  

• AMC Audiences for Sponsored Campaigns: Advanced and hyper-specific audience targeting for Amazon Sponsored Campaigns with intelligent, algorithm-driven bidding to maximize efficiency and reach.

• MarketIQ: Actionable market intelligence and competitive benchmarking, all integrated directly into the Quartile platform.  

• AI Data Assistant: An easy-to-use conversational AI assistant that streamlines how you’ll understand your performance, discover opportunities, and so much more.

Priced to match the scale of the performance gains it delivers, Quartile Pro Suite is an attainable but powerful upgrade that provides precision audience segmentation, greater visibility into the market, and accelerated insights – all surefire ingredients to help brands drive results.

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AMC Audiences for Sponsored Campaigns  

Amazon has evolved. Many years ago, it was the fight over the buy box. Then it was a bidding war over placements. Now, we’ve entered the era of audiences on Amazon.  

With the granular and diverse customer signals available through Amazon Marketing Cloud (AMC), anyone with know-how can dig into the specifics of their shoppers.  

The catch? Doing so requires technical knowledge. Quartile Pro Suite simplifies that process – and enables action at scale with intelligent, algorithm-driven bidding.  

While we’ve already leveraged AMC data to improve paid social performance,  this new functionality available through Quartile Pro Suite directly improves Amazon Sponsored Campaigns.

For Pro Suite customers, Quartile CSMs will use AMC audiences to:

• Create hyper-targeted audience segments for your products

• Boost the performance of specific Amazon Sponsored Ad campaigns using those precise audiences, including new-to-brand customers, lookalikes, and more.

• Enable our algorithm to automatically optimize bids based on that specified audience

Learn more in our deep dive blog all about this groundbreaking new feature.  

MarketIQ: Your Market Intelligence Engine  

Winning brands understand their market – and have visibility across it.  

MarketIQ makes that easier than ever – giving you a centralized source of information on specific categories, products, and competitors within the Quartile Portal.  

Whether you’re looking to analyze your competition or looking for keyword or category gaps, this invaluable data gives you all you need to make data-driven decisions.

Once upgraded to Pro Suite, you’ll unlock our MarketIQ tool where you can:

• Check the overall performance of your top ten categories and how you compare in each respective category.  

• Discover how brands in each category are performing, including estimated market share, ad spend share, ASINs, price, and so much more.  

• Dive deep into any product in any category to understand their estimated performance including estimated total sales, product rating, price history, listing page score, and more.  

AI Data Assistant: Ask Your Data Questions, Get Answers  

Understanding your performance should be fast and easy. Our customers have long enjoyed our diverse array of reports and data visualizations, but we wanted to make it even more streamlined.  

Quartile Pro Suite now includes our AI Data Assistant, enabling you to ask any question about your performance, all the way from the account level to the product level, and receive easy-to-understand answers, new data visualizations, and exportable excel files.

Once a Pro Suite customer, you can ask the AI Data Assistant questions like:

• “Which of my products saw the largest decline in CVR week-over-week?”

• “Generate an excel file with weekly data of cost, sales and ACOS for the past 10 weeks.”

• “Provide a performance summary of my top products last month.”

Why Are These Features Included in An Upgrade?  

In today’s fast-paced ecommerce landscape, the most successful brands are the ones that adapt quickly to changing dynamics.

This isn’t just an upgrade – it’s the new standard for smart growth.  

We’ve made Pro Suite an attainable upgrade, priced to match the scale of the performance gains it delivers.  

If you’re already a Quartile customer and interested in upgrading, you can talk to your Quartile CSM today!  

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