How a 3D Printing Brand Turned B2B Demand into 85% Growth

This industrial 3D printing supplies brand serves both enthusiasts and professional users across North America. Known for high-performance materials and technical reliability, the brand operates in a category where repeat purchase behavior and bulk buying are common among corporate customers.

Within its Canadian Amazon account, one signal stood out: Business-to-Business (B2B) customers were already growing faster than consumer buyers.

But the account was not built to capitalize on that trend.

The Challenge

The account was growing—but generically.

Business-to-Business (B2B) sales were outpacing total growth, yet campaigns treated all shoppers the same. Corporate demand followed predictable weekday patterns, but bidding did not adjust to those rhythms. Budget allocation did not distinguish between consumer browsing behavior and professional purchasing windows.

In other words, the account was benefiting from B2B demand without structurally prioritizing it.

The risk was not stagnation.
It was under-optimization.

If B2B growth continued unmanaged, the brand would miss the opportunity to turn professional demand into a durable growth lever.

Why Quartile

Quartile identified that Business-to-Business (B2B) performance was not a supporting metric—it was the leading indicator.

Through direct integration with Amazon Marketing Stream (AMS), Quartile receives hour-by-hour visibility into live campaign behavior. This includes conversion rate fluctuations and shifts in buying intensity throughout the day.

Visibility alone is not an advantage. Automation is.

Quartile’s automation engine processes Amazon Marketing Stream (AMS) signals continuously and executes hourly bid adjustments automatically. When corporate buying activity increases during weekday working hours, bids scale in real time. When demand softens, bids contract to protect efficiency.

This capability allowed the account to move from passive growth management to active corporate prioritization.

Instead of reacting to trends after the fact, the system aligned spend precisely with professional buying behavior as it occurred.

The Solution

Quartile restructured the account around a single principle: treat Business-to-Business demand as distinct and scalable.

Sponsored Products (SP) campaigns were enhanced with Business-to-Business (B2B) bid modifiers, increasing competitiveness specifically for corporate purchasers. Budget was reallocated toward campaigns demonstrating stronger professional conversion signals.

Using Amazon Marketing Stream (AMS), Quartile identified that corporate buyers converted most aggressively during weekday working hours. Automation was configured to increase bid intensity during those windows while moderating exposure during lower-performing periods.

This was not about spending more.

It was about spending more intelligently—at the moments when corporate demand was highest.

The result was structural alignment between campaign strategy and buyer behavior.

Results & Impact

Once Business-to-Business demand was intentionally prioritized, performance accelerated.

• Business-to-Business (B2B) sales increased by 85% year over year

• Business buyer unit growth increased by 139% year over year

• Total sales growth accelerated significantly following restructuring

This acceleration did not come at the expense of efficiency.

• Advertising Cost of Sales (ACoS) improved by 55%

• Total Advertising Cost of Sales (TACoS) improved by more than 60%

• Cost Per Click (CPC) decreased by approximately 49%

Corporate demand strengthened while efficiency improved—confirming that structural prioritization, not incremental spend, drove results.

No seasonality factors influenced the comparison period. The performance lift was strategy-driven.

Business-to-Business was no longer an outperforming segment within the account.

It became the primary growth engine.

Ongoing Value & Future State

With Business-to-Business prioritization embedded into automation logic and campaign structure, the account now operates as a demand-responsive system.

Corporate purchasing windows are dynamically prioritized. Efficiency guardrails remain protected. Growth and profitability scale together.

The brand is positioned to continue expanding its professional customer base while maintaining disciplined performance control.