Paced to Win: How Quartile Helped Best Choice Products Unlock Walmart Connect

“If you’re launching on Walmart Connect, do it with Quartile. There’s no reason to do it alone.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products

Best Choice Products is a multi-category home goods brand that's disrupted multiple verticals over the past 20 years. They sell hundreds of products for the home and family including furniture, musical instruments, and more, with the mission of always bringing quality and value to people’s lives.  

This wide range of products and family-focused audience made them a perfect fit for Walmart’s shoppers.  

Challenge

While already leveraging Walmart Connect as an advertising channel, Senior Channel Advertising Manager Andres Olalla was struggling to keep up.  

Despite being a seasoned advertising veteran, handling numerous products across various verticals, manually managing bids, discovering opportunities, and sharing insights became increasingly time-consuming while juggling other advertising channels.  

He felt confident he was missing opportunities and wasn’t using his budget in the most productive manner.  

“I only had two days a week, max, where I could focus on Walmart. With more ads, more products, and more bids to manage, I would need half a dozen new members on my team to keep up.” - Andres Olalla, Senior Channel Advertising, Best Choice Products

Andres specifically struggled with pacing out their Walmart Connect ad budgets throughout the day, leading to them sometimes capping out mid-afternoon and leaving revenue on the table.  

The team needed a solution that could scale across their wide product catalog, optimize spend consistently, and refine bid strategies automatically without constant hands-on adjustments.    

Solution

Having already leveraged Quartile to support their Amazon Ads strategy successfully, Andres reached out to the team to discuss adding Walmart Connect. The question was whether Quartile could bring the same level of results and automation to Walmart Connect.

Even while initially optimistic, he was surprised at how quickly they saw results.  

“We were expecting to test Quartile for Walmart Connect for around 90 days and then decide. We were floored when it only took 30 days before we saw an obvious jump in performance.” - Andres Olalla, Senior Channel Advertising, Best Choice Products

Quartile manages Best Choice Products’ Walmart Connect ads by using AI to automate bid adjustments up to three times per day, optimizing each campaign’s budget pacing — all while also automatically surfacing high-performing keywords and products.  

“The Quartile algorithm is just superior. It ramps up fast and then pulls back quickly and correctly to reduce waste.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products

Instead of manually overseeing hundreds of campaigns, Best Choice Products relied on Quartile’s granular structure and real-time data to keep ads running efficiently throughout the day, reduce wasted spend, and maximize return on ad spend — all without expanding their team.

More Than Just Technology

Andres was impressed with the combination of managed services alongside the effectiveness of Quartile’s technology.  

“Quartile doesn’t feel like software. It feels like a managed service. Everton [our account manager] is like an extension of our team. He catches things before I do. That's never happened with any agency I’ve worked with.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products

That combination of automation and expert support allowed Andres to launch new campaigns faster, expand coverage across Best Choice Product’s entire catalog, and uncover trends that would have previously flown under the radar.  

He mentioned how his conversations with Everton get the “juices flowing,” enabling him to walk into meetings with productive ideas and strong insights.  

The Results

With Quartile managing Walmart Connect, Best Choice Products didn’t just stabilize performance—they leveled up:  

• +60% increase in total impressions YoY

• +50% increase in total sales YoY

• +48% increase in ad sales YoY

• +17% increase in conversion rate YoY

• +27% improvement in ROAS  

• All campaigns are now pacing effectively through the day, enabling the team to feel more confident to increase ad spend by 25%

This consistency in results even motivated Best Choice Products to reallocate budget from Amazon to Walmart Connect.  

“I used to be overwhelmed managing Walmart Connect. Now, even as a one-man show, I feel like I have a full team behind me. We’re even releasing Walmart exclusives.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products

Strategic Impact

Even beyond the quantitative results, Andres found that the data available through Quartile had a strategic impact organization-wide. Results in certain verticals, and the speed at which he was able to notice them due to Quartile, have enabled him to work more closely with his product strategy and category management teams.  

Instead of siloed decision-making, ad performance now serves as a catalyst for smarter cross-functional collaboration.  

This was especially important for their brand, as they’re consistently looking to provide their customers with high-quality products that add joy to their everyday lives.  

For example, when Quartile revealed that dining products were trending far above expectations, Andres was able to immediately flag it with product leadership, prompting discussions about pricing, inventory, and even product development.  

“It’s not just advertising anymore. The data Quartile provides gives us the visibility to rethink what we’re promoting and what we’re going all in on. It helps the entire team stay aligned on where the opportunities are.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products

What’s Next

The shift from overwhelmed and reactive media buying to a strong, product-aligned, retail media strategy for their entire catalog has enabled Best Choice Products to treat Walmart as a growth engine.  

With Walmart Connect Sponsored Brands and Display Ads on the roadmap, Best Choice Products is continuing to scale their Walmart presence with Quartile at the core of their strategy. Having already cut down on the internal workload and uncovered new category potential, this next phase will include deeper investment and smart segmentation.

“Quartile just represents excellence and improvement. My stress levels are very low these days thanks to you guys.” - Andres Olalla, Senior Channel Advertising Manager, Best Choice Products