Waste Less, Win More: How Earth Rated Saves $80K A Month with Quartile

‍Earth Rated is one of the most popular pet supply brands in the U.S. and Canada. Founded in 2009 and used by over 5 million people daily, they’ve put exceptional work into creating truly eco-friendly products that make everyday moments for people and their dogs simpler and better.

With a commitment to responsible product design, they’ve done extensive research, testing, and iteration to create a lineup of best-in-class products including pet waste bags, wipes, grooming products, and more.  

Challenge

Despite strong organic sales and a talented team manually managing Amazon advertising campaigns, they knew they were likely missing opportunities due to finite time and resources. The team needed a solution that could scale, optimize spend, and refine bid strategies without constant hands-on adjustments.  

“Our team was doing a great job, but we knew that things could always be better, that things could be more efficient. We would notice certain patterns, try different things, but there was only so much we could do manually.” - Brian Etcovitch, Director of Ecommerce, Earth Rated

Julio Versolato, Head of Artificial Intelligence at Earth Rated, knew there was likely a solution to automate this process and drive greater efficiency. At the time of initial partnership, he was the Digital Performance Manager and was meticulous in both his approach to testing new tools and his understanding of their advertising.  

He wanted a smart solution that could work alongside that expertise, along with a true partner for their objective of increasing efficiency.  

Solution

After a rigorous search, Earth Rated’s ecommerce team partnered with Quartile. The decision wasn’t taken lightly, and they wanted to see real results before making a definitive decision.  

“With all partners, we always say, okay, put your money where your mouth is. We'll be a partner to you. If you're a partner to us.  We'll try something for three months. If it works, you've got our business, you've sold us.” - Brian Etcovitch, Director of Ecommerce, Earth Rated

They opted for a phased test, working with Quartile on select campaigns to measure impact.  

Quartile's ability to automatically adjust bids based on real-time data stood out immediately. But when the team leveraged Quartile’s hourly performance data, that’s what pushed them towards a full partnership.  

“We had a fast ‘wow’ moment. Using Quartile’s heatmap and other reports, we were able to notice specific hours of high CPC and low conversion, reliably week-to-week. We restructured our campaigns and immediately saw amazing cost savings.” - Julio Versolato, Head of Artificial Intelligence, Earth Rated

Quartile helped Earth Rated spot exactly when their ads were wasting money—down to the hour—and, more importantly, gave them the tools to automatically optimize those ads and reinvest those funds at the right time across all their campaigns, saving them thousands each month.

After testing one geographic market and seeing success, they worked with their Quartile strategist to efficiently leverage that same optimization strategy across multiple geographic markets and started saving $80,000 a month in wasted ad spend.  

This level of visibility and automated control were only possible due to the granularity the Quartile platform enables and the strategic guidance their Quartile Customer Strategy Manager Tyler Frank provides.  

By helping Earth Rated understand the performance by the hour per ASIN and per campaign – they were able to leverage our hourly bidding to automatically reinvest wasted ad spend into campaigns in categories where they wanted to grow.  

Results  

After that initial cost savings, Earth Rated started leveraging Quartile at scale.  

“Quartile takes whatever you’re doing and enhances it—it's an add-on to your strategy, not a replacement” - Julio Versolato, Head of Artificial Intelligence, Earth Rated

The impact was immediate and undeniable:  

• 26% decrease in TACoS across all campaigns within only 4 months of partnering with Quartile

• 67% increase in ad sales while maintaining comparable ad spend

• 30% decrease in ACoS across the entire account

• $80,000 saved per month in wasted ad spend by optimizing campaigns by the hour

• Expanded automation without sacrificing control due to the customizable nature of Quartile allowing Earth Rated to integrate with their existing campaign structure.  

True Partnership

While Quartile’s platform helped drive results – Earth Rated also credits much of their success to the ongoing support from their dedicated Quartile Customer Strategy Manager, Tyler Frank. Having an AI and retail media expert working as real partner with them through their campaign optimizations, suggesting improvements, and always keeping a pulse on performance made all the difference.  

“I could always rely on Tyler. I never even had to ask him to keep an eye on things on critical days, he’s already thought of it. Having someone like Tyler guiding us, helping us toggle the right features and keeping an eye on performance is invaluable.” - Julio Versolato, Head of Artificial Intelligence, Earth Rated

The Earth Rated team added that they think the strength of Quartile, to them, was that additional human element. By combining AI and expertise, they felt more confident in their partnership.  

“You always need a human to give context. Any automation is only as good as the human operating it.” - Brian Etcovitch, Director of Ecommerce, Earth Rated

Looking Ahead

With Quartile as an essential part of their Amazon advertising strategy, Earth Rated is poised for even greater expansion.  

Their success on Amazon has enabled them to scale ad spend efficiently, drive higher sales, and explore additional strategies—all while staying true to their mission of making life with pets simpler and better.  

As Earth Rated continues to launch new products, they have a clear vision: secure the spot of #1 pet brand. And with Quartile as their partner in advertising, they’re well on their way to achieving that goal.

Interested in optimizing your ad spend? Reach out to our team of experts today!